Petcare Startup Supertails Raises $10m In Series A Led By Fireside Ventures

The Bengaluru-based startup will use the funds to double down on building innovative tech, which includes unveiling its own app. It is also building its own D2C brand—Henlo. Additionally, Supertails will focus on the expansion of verticals (vet diets and pet pharmacy channels), strengthening the supply chain, and innovating the post-sale experience.