FirstHive is a full-stack Customer Data Platform (CDP) that enables consumer marketers and brands to take control of their first-party data from all online and offline sources and enables highly personalized campaigns that drive conversions. The Company provides foundational technology for B2C enterprises to leverage 1st-party customer data with well-developed marketing use cases, enabling nuanced control over CX and accelerating marketing ROI.
FirstHive is effectively the first CDP to deliver enterprises a single source of intelligence that can build unified customer identities and streamline data usage across the enterprise’s marketing and analytics ecosystems. The platform allows consumer marketing enterprises to consolidate all their opt-in first-party consumer data. Once deployed, it becomes the single source of truth for customer identity and data within the enterprise.
As such, it acts as a central brain or system of intelligence that can be leveraged to deliver seamless cross-tool and cross-channel communication for marketing teams for downstream marketing applications. Moreover, its AI-powered out-of-the-box recommendations and assisted decision engine enhance marketing ROI and CX objectives.