Go Zero is creating a guilt-free healthy desserts brand in India, starting with a range of better-for-you ice cream products, such as zero sugar, low calorie, high protein, vegan and keto ice creams.
There is huge demand for healthy snacking products made with natural ingredients and without artificial flavor additions. There is also a paucity of options for lactose intolerant and vegan consumers. The Company’s goal is to start a revolution of “guilt-free happiness” for consumers to satisfy their cravings without feeling any guilt.
The founder has deep experience in the world of ice-cream. He led the expansion of his family ice cream business, Apsara Ice Creams, from a single outlet in Mumbai to over 100 across the country in just six years. As an early player in this fast-growing category, Go Zero has the opportunity to carve out significant market share in India.