MyShubhLife (formerly Shubh Loans) is a full-stack financial services provider for India’s underbanked population, offering a digital lending and savings platform for financial inclusion. The Company has developed unique data science models – based on alternative data and real-time analytics – to democratize credit for millions of borrowers from the ‘Next Half Billion’ segment, who are currently excluded from the formal credit system.

MyShubhLife has built partnerships with some of the leading lending organizations in India and also holds its own non-banking financial company (NBFC) license. Through its ‘Shubh Saathi’ membership program, the Company serves corporate partner firms’ employees alongside providing customized employee benefits programs, tax filing, and micro-investing solutions for mutual funds and gold.