DaMensch is an early-stage venture building a premium men’s fashion essentials brand in India. The Company manufactures products ranging from innerwear to casual clothing and activewear, targeted toward urban style-conscious millennials who inhabit a digital-first world, are comfortable making apparel purchases online, and are conscious of the brands they associate with.

With a strong focus on R&D and delivering a fashion quotient that is in tune with evolving youth trends and value that sits at the intersection of ‘premium’ and ‘affordable’, DaMensch offers best-in-class quality and functionality. Lab-tested for color fading and certified as ‘shrinkage-resilient’, DaMensch’s leading collection of briefs and trunks is made of micro-modal fabrics and comes with an industry-first warranty of 500 days!

Saama invested in DaMensch just six months after they started operations due to deep conviction in the innerwear market and its potential depth in the growing digital e-commerce space. With extensive digital product and e-commerce experience at companies like Nykaa and Snapdeal, the founders were the ideal team to build a digital-first brand for millennial India.