DailyNinja offers a platform enabling hyperlocal delivery of high-frequency daily need products (e.g., milk, eggs, bread, yogurt, etc.) through a subscription-based model. The Company was, arguably, one of the first grocery delivery apps that sought to digitize and automate (via subscriptions) the purchase of daily essentials that were generally perishable and needed frequent replenishment. In a bid to consolidate its subscription delivery business, BigBasket acquired DailyNinja in 2020.