Snapdeal is India’s leading pure-play value e-commerce platform. Founded by a young, dynamic duo, the Company sought to recreate the diversity and dynamism of India’s bazaars in the online world. What started as a daily deals platform quickly emerged as one of India’s largest horizontal online marketplaces, providing a trustworthy and frictionless e-commerce ecosystem.
Saama tracked the Company from an early stage and keenly observed its evolution from a Groupon-like coupon model to a mobile-first product marketplace. We invested at the growth stage to support this evolution into one of India’s first unicorn e-commerce platforms. We exited our stake in the Company to the Ontario Teachers’ Pension Plan to facilitate even more rapid growth.