Supertails is building India’s top one-stop destination for all pet care needs. Their digital platform supports the ever-increasing pet parent community by providing a single online destination for pet food and supplies, trustworthy veterinary care, and allied services (e.g., behavioral training programs). They have also launched Henlo, an in-house balanced nutrition brand for pets made from responsibly sourced ingredients and crafted by nutritionists.

Saama invested in Supertails at a pre-product, pre-revenue stage based on our conviction in a top-tier founding team with management experience at Licious and Snapdeal. Their vision is to build the largest pure-play pet e-commerce platform in India to empower pet parents throughout their parenting journey.