Veeba is one of India’s foremost suppliers of sauces, spreads, dressings, dips, dessert toppings, emulsions, etc., to the institutional and retail market segments. In addition to servicing restaurants and fast-food chains such as KFC, Pizza Hut, Burger King, Taco Bell, Domino’s, and Starbucks, Veeba has become an Indian household favorite.

Saama’s investment in the Company resulted from our long-standing relationship with its founder, our faith in his tenacity, and the unique brand of knowledge we had acquired due to our prior F&B investments.

Saama has known Veeba’s founder since his previous role as part of the promoter group of packaged foods firm Fun Foods. In his avatar as CEO, he was instrumental in Fun Foods’ rapid expansion, especially in the retail market, and spearheaded the company’s sale to German multinational Dr. Oetker in 2008. This experience of running a sizeable F&B company has enabled him to lead Veeba through an exponential growth phase into becoming India’s largest and most loved condiments company.