Koparo is focused on creating a premium home cleaning and personal hygiene brand in India. The Company develops and markets a line of plant-derived and toxin-free home cleaners and personal hygiene products – ranging from air fresheners, floor cleaners, and laundry liquids and detergents to dish, hand, and body washes – that are safe for children, pets, and the environment.
The Indian household cleaning market is large and currently dominated by traditional FMCG players who have not innovated in the last two decades. Moreover, accelerated by the pandemic, consumer behavior is shifting towards eco-friendly, green, and natural products.
Koparo is capitalizing on this trend to create an insurgent brand with a “better for you” and “better for the world” value proposition. The Company is intensely product-focused and committed to full ingredient transparency for its consumers. As one of the early players in a new and growing category, we believe the Company has the opportunity to carve out a significant market share in India.