Co-founded by former Myntra, Ajio, and Amazon executives, ShoutO is building a creator-powered online apparel marketplace in India with a mission to drive the “next big social commerce wave in fashion”. ShoutO is focused on creating new and differentiated shopping features that align well with modern consumer preferences (e.g., sustainable clothing and athleisure) that have largely not been catered to by existing marketplaces.

The Company’s three-sided platform caters to creators, consumers, and brands. Creators are selectively invited to set up their multi-brand storefront on the platform, recommend products, and monetize based on traction. Consumers browse and discover styles suggested by their favorite fashion creators, thereby enjoying a more personalized and guided shopping experience. Relying on authentic discovery, engagement, and conversion via creators, brands benefit by acquiring large and highly engaged customer bases at a reduced cost.